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A News Article in a Financial Newspaper About How ArvinMeritor

Question 21

Multiple Choice

A news article in a financial newspaper about how ArvinMeritor, a supplier of component parts for many different types of vehicles, was planning on cutting its number of suppliers from 13,000 to the 1,000 most efficient suppliers would have been an example of:


A) publicity.
B) personal selling.
C) sales promotion.
D) an infomercial.
E) advertising.

Correct Answer:

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