Organizations That Have Adopted the Integrated Marketing Communication (IMC) Approach

Organizations that have adopted the integrated marketing communication (IMC) approach tend to:

A) have increased market share as a primary organizational goal.
B) use undifferentiated market strategy.
C) treat the various forms of promotion as disconnected segments competing for target markets.
D) have a common communication goal that extends to all the various promotional tools used.
E) have all the above characteristics.