A manufacturer's push strategy is:
A) often used to promote convenience goods.
B) a promotional strategy that is limited to aggregated markets.
C) aimed at retailers and/or wholesalers.
D) used to shorten the channel of distribution.
E) aimed at end users.
Correct Answer:
Verified
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Q53: Aiming promotion at middlemen is called a:
A)
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Q59: A pull strategy is:
A) a promotional strategy
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