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When Introducing Yoo-Hoo Candy Bars, the Manufacturer of Yoo-Hoo Chocolate

Question 67

Multiple Choice

When introducing Yoo-Hoo candy bars, the manufacturer of Yoo-Hoo chocolate drink ran ads claiming "If you liked the drink, you'd love the bar." In terms of the hierarchy of effects, Yoo-Hoo was trying to move consumers to the _____ stage for the new product.


A) preference
B) knowledge
C) awareness
D) liking
E) conviction

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