Many people are hesitant about buying electronic equipment because it seems prices are decreasing weekly. No one wants to buy a computer today and found out next week that he or she could have purchased the exact same computer for $200 less. According to Circuit City ads, if one of its customers finds the item he or she purchased at a lower price within 30 days of the purchase, Circuit City will refund the difference. In terms of the hierarchy of effects, this action by Circuit City is intended to create:
A) preference.
B) knowledge.
C) awareness.
D) liking.
E) conviction.
Correct Answer:
Verified
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