Today many advertising experts argue that accountants ought to classify advertising as a(n) ______ on the income statement instead of as an operating expense.

Question

Quizplus · Accepted Answer

Advertising is often viewed as a capital investment because it is an expenditure that can provide long-term benefits to a business, such as brand recognition and customer loyalty, rather than a day-to-day operating expense.

Today Many Advertising Experts Argue That Accountants Ought to Classify