A Firm That Sets Its Promotional Budget by Matching the Promotional

A firm that sets its promotional budget by matching the promotional expenditures of competitors can find this strategy detrimental if:

A) neither the competitor nor the matching firm is using the campaign concept.
B) both the competitor and the matching firm have identical strategic planning.
C) the buildup approach is later used by the competitor.
D) the competition has different marketing objectives.
E) any of the above occur.