Across all businesses, more money is spent on personal selling than on any other form of promotion.

Question

Quizplus · Accepted Answer

Personal selling often involves direct, face-to-face interaction between sales representatives and potential customers, which can be more costly due to training, salaries, and other expenses associated with maintaining a sales force. This investment is typically higher than that for other promotional activities like advertising, sales promotion, and public relations.

Across All Businesses, More Money Is Spent on Personal Selling