_____ position themselves below discount stores with lower prices on selected product lines. They typically concentrate on apparel and shoes; have a narrow, deep product assortment; emphasize their lower prices; and offer few customer services.
A) Specialty stores
B) Limited-line stores
C) Off-price retailers
D) Warehouse clubs
E) Corporate chains

Question

Quizplus · Accepted Answer

Off-price retailers specialize in offering lower prices on selected product lines, focusing on apparel and shoes with a narrow, deep product assortment, emphasizing their lower prices, and providing few customer services, distinguishing them from discount stores.

_____ Position Themselves Below Discount Stores with Lower Prices on Selected