In 1995, Canadian Supermarkets Began "Boutiquing" Supermarkets-Creating Memorable In-Store Experiences
In 1995, Canadian supermarkets began "boutiquing" supermarkets-creating memorable in-store experiences that will keep adult consumers coming back in the short-run and build future brand loyalty among children. They have recreated the supermarket into a neighborhood shopping place, and turned food shopping from a chore into a fun experience for the whole family. Canadian supermarkets have:
A) created differential advantages to better compete with discount stores.
B) used devolutionary strategy to make stores seem like consumers imagine they looked years ago.
C) ignored the competition of discount stores and continued on their predetermined evolutionary path.
D) made themselves into category-killer stores.
E) adopted a standard of marketing more akin to that used by department stores.
Correct Answer:
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