Every month, the veterinarian's office staff searches his patient records for pets that are due to have their rabies shots. Then they mail postcards to the pet owners as reminders. This is a form of:

Question

Quizplus · Accepted Answer

The veterinarian's office is using direct mail by sending postcards to pet owners to remind them about their pets' rabies shots. This is a targeted communication method where physical mail is sent directly to the recipients.

Every Month, the Veterinarian's Office Staff Searches His Patient Records