When Fayruz used a toll-free phone number and purchased home exercise equipment she saw advertised on television, it was an example of direct selling.

Question

Quizplus · Accepted Answer

Direct selling refers to selling products directly to consumers in a non-retail environment, whereas using a toll-free number to purchase items seen on television is an example of direct response marketing.

When Fayruz Used a Toll-Free Phone Number and Purchased Home