If the manufacturer of Charlee's Gourmet Beef Jerky is trying to decide whether to market the product by mail order, in convenience stores, through local caterers, and/or at independent supermarkets, it is involved in:
A) choosing specific channel members.
B) assessing its competition.
C) selecting the type of distribution channel it wants to use.
D) delineating the role of distribution in its marketing program.
E) examining how its competition markets snack products.

Question

Quizplus · Accepted Answer

Selecting the type of distribution channel involves deciding the methods and locations through which a product will be sold and how it will reach the end consumer. The options listed (mail order, convenience stores, local caterers, independent supermarkets) represent different channel strategies.

If the Manufacturer of Charlee's Gourmet Beef Jerky Is Trying