Palouse Red is a small producer of red bell pepper sauce used as a dip and as a condiment on sandwiches. It does not have its own sales force. Which channel of distribution is it most likely to use?
A) from producer to user
B) from agent to industrial distributor to user
C) from producer to agent to retailer to consumer
D) from producer to industrial distributor to user
E) none of the above

Question

Quizplus · Accepted Answer

Given that Palouse Red is a small producer without its own sales force, it is most likely to use an intermediary, such as an agent, to help distribute its products to retailers, who then sell to consumers. This channel allows the producer to reach a wider market without directly managing sales.

Palouse Red Is a Small Producer of Red Bell Pepper