Animal Writers is a new pen and pencil line from a company called One in a Million, Inc. The pens and pencils are carved from wood and available in 12 designs. The pens and pencils can be purchased at college bookstores, from several different catalog retailers, and at souvenir stands. One in a Million, Inc. is using _____ to sell its new line of pens and pencils.
A) a direct channel of distribution
B) exclusive distribution
C) intensive distribution
D) coordinated distribution
E) multiple distribution channels

Question

Quizplus · Accepted Answer

One in a Million, Inc. is using multiple distribution channels to sell its new line of pens and pencils, as indicated by the availability of the products at college bookstores, through catalog retailers, and at souvenir stands.

Animal Writers Is a New Pen and Pencil Line from a Company