In a corporate vertical marketing system,:
A) a firm at one level of a channel owns the firms at the next level or owns the entire channel.
B) distribution activities are coordinated by an agent middleman.
C) promotion and distribution are controlled by the strongest channel member.
D) independent firms operate under contracts, which specify how distribution and promotion will be done.
E) none of the above is True.

Question

Quizplus · Accepted Answer

In a corporate vertical marketing system, a firm at one level of the distribution channel owns the firms at the next level or owns the entire channel, allowing for unified management and increased efficiency.

In a Corporate Vertical Marketing System