Aga Foodservices, makes specialized cooking equipment such as iron cook stoves, bread ovens, dough mixers, pizza ovens, and doughnut-making equipment. In 2003, the manufacturer acquired a New England-based home furnishings retailer in which to sell its products. This acquisition created a(n):

Question

Quizplus · Accepted Answer

A corporate vertical marketing system (VMS) is created when a single firm owns multiple levels of its distribution and production process, as in the case of Aga Foodservices acquiring a retailer to sell its products.

Aga Foodservices, Makes Specialized Cooking Equipment Such as Iron Cook