If Teresa sent her husband Patrick to buy a BellSouth portable telephone, he could find it at a BellSouth store, at an electronics store, and at The Home Depot. He would not find a BellSouth portable phone for sale at department stores even though he might expect to find phones being sold there. From this information, you can surmise that BellSouth uses _____ distribution.

Question

Quizplus · Accepted Answer

BellSouth uses selective distribution because its products are available in specific stores (BellSouth store, electronics stores, and The Home Depot) but not in department stores, indicating a deliberate choice of certain outlets to reach its market.

If Teresa Sent Her Husband Patrick to Buy a BellSouth