Under a(n) _____, a producer requires each middleman to sell only to customers located within the middleman's assigned territory.
A) horizontal alliance
B) exclusive-territory policy
C) intensive distribution strategy
D) exclusive dealing agreement
E) tying contract

Question

Quizplus · Accepted Answer

An exclusive-territory policy is where a producer restricts a middleman to selling products only within a specific geographic area, ensuring that they do not compete with each other in the same territory.

Under A(n) _____, a Producer Requires Each Middleman to Sell