Imagine the manufacturer of Claude Montana perfume quotes a retail price of $75 on one bottle of the French designer's signature perfume and offers trade discounts of 30 percent to retailers and 15 percent to wholesalers. The perfume wholesaler would receive _____ per bottle in revenue.

Question

Quizplus · Accepted Answer

The wholesaler's revenue per bottle is calculated by first applying the 30% retailer discount to the retail price, which reduces the price to $52.50 ($75 - $22.50), and then applying the 15% wholesaler discount on the reduced price, which does not affect the revenue received by the wholesaler from retailers, hence the wholesaler's revenue remains at $52.50 per bottle.

Imagine the Manufacturer of Claude Montana Perfume Quotes a Retail