Last year Jim and his wife Angel both attended the MidSouth Educator's Conference. He, as a college instructor, paid the full price of $199 while his wife paid the spouse price of $89. The sponsors of the conference used:

Question

Quizplus · Accepted Answer

The sponsors used price customization, which involves setting different prices for the same product or service based on certain criteria, in this case, the relationship to a full-paying attendee (spouse).

Last Year Jim and His Wife Angel Both Attended the MidSouth