Almay's cosmetics paid one-half of the advertising cost for Classique Boutique to run a series of ads on a local radio station. Each of the radio ads emphasized the retailer carried the complete line of Almay products. This would be an example of a:

Question

Quizplus · Accepted Answer

This is an example of a promotional allowance, where a manufacturer (Almay's cosmetics) supports the retailer (Classique Boutique) in advertising efforts financially, typically to promote specific products or lines.

Almay's Cosmetics Paid One-Half of the Advertising Cost for Classique