The liquor distributor gave the liquor store owner a rubber boat for his children to play in at the lake when the store owner agreed to put up an end-of-aisle display promoting Woodbridge brand wines. This is an example of a:
A) promotional allowance.
B) forward-dated discount.
C) seasonal discount.
D) cash discount.
E) quantity discount.

Question

Quizplus · Accepted Answer

The rubber boat given to the liquor store owner is a form of incentive or reward for agreeing to promote Woodbridge brand wines, which falls under the category of a promotional allowance. This is a common practice where suppliers offer retailers benefits for promoting their products.

The Liquor Distributor Gave the Liquor Store Owner a Rubber