Yesterday Civil War Press in Virginia shipped 112 paperback books to a retailer in East Tennessee, 54 paperback books to a retailer in Florida, and 9 paperback books to a customer in North Carolina, yet Civil War Press paid no freight charges. Each of the book purchasers paid the freight on their orders. Which geographic pricing strategy did Civil War Press use?
A) freight-absorption pricing
B) uniform delivered pricing
C) FOB factory pricing
D) regional pricing
E) zone-delivered pricing
Correct Answer:
Verified
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