When Jenny Craig, the provider of a national weight loss program, began selling gifts in its December 2004 catalog, it sold activity wear, heart rate monitors, sweat resistant bandages, and lingerie. The prices for all merchandise in its catalog ended in $.99. This tells you that Jenny Craig used a(n) _____ strategy.
A) price lining
B) leader pricing
C) unit pricing
D) penetration pricing
E) odd pricing

Question

Quizplus · Accepted Answer

Jenny Craig's strategy of ending prices with $.99 is an example of odd pricing, a psychological pricing strategy aimed at making the price seem lower than it actually is.

When Jenny Craig, the Provider of a National Weight Loss