The manufacturer of a line of Barbie collectibles wants to use _____ to protect the Barbie image and the value of its collectibles. It also states its primary reasoning for using this strategy is to provide its middlemen with an ample profit margin.
A) base-price implementation
B) resale price maintenance
C) price lining
D) regulated pricing
E) FOB factory pricing

Question

Quizplus · Accepted Answer

Resale price maintenance is a strategy where the manufacturer sets the minimum resale price to ensure that retailers have a sufficient profit margin. This helps protect the brand image and the value of collectibles by preventing price wars among retailers.

The Manufacturer of a Line of Barbie Collectibles Wants to Use