Rolex is famous as a brand of very expensive watches. If Rolex were to market a watch that sold for $10.95, sales of the watch would probably be slow because of the perceived relationship between price and:

Question

Quizplus · Accepted Answer

The perceived relationship between price and product quality is a significant factor in consumer behavior, especially for luxury brands like Rolex. A very low price for a Rolex watch would likely lead consumers to question the quality of the product, given the brand's reputation for high-quality, expensive watches. This discrepancy could lead to slow sales as it does not align with the brand's established market position and consumer expectations.

Rolex Is Famous as a Brand of Very Expensive Watches