Dreyer's is a manufacturer of over 100 flavors of ice cream-many of them indulgent, chunky flavors. Due to the increase of the costs of ingredients, Dreyer's has reduced the size of its ice cream cartons to 1¾ quarts so that it can still charge $5 for a carton of ice cream. Dreyer's perceived this $5 to be the _____ for a carton of ice cream.

Question

Quizplus · Accepted Answer

Dreyer's perceived the $5 as the expected price, which is the price consumers are willing to pay for a carton of ice cream without changing their purchasing behavior.

Dreyer's Is a Manufacturer of Over 100 Flavors of Ice