Aphrodite's manufactures and markets scents, which can be added to enhance plain bath oil or potpourri, used to cover unpleasant odors, or used in candle-making. Last year, sales were disappointing. The manufacturer decided to increase the price of each bottle of scent by approximately 25 percent. This increase in price resulted in a 20 percent increase in bottles sold. Aphrodite's apparently experienced:
A) profit programming.
B) cost-plus perceptions.
C) leader pricing.
D) penetration pricing.
E) inverse demand.
Correct Answer:
Verified
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