The fee paid to William Shatner for performing in Priceline.com ads (and not considering any residuals he might be paid) was most likely a ______ cost.

Name: The fee paid to William Shatner for performing in Priceline.com ads (and not considering any residuals he might be paid) was most likely a ______ cost.
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The fee paid to William Shatner for performing in Priceline.com ads is a fixed cost because it is a one-time payment that does not change with the level of output or sales generated by the ads.

The Fee Paid to William Shatner for Performing in Priceline