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An Evaluation of Cost-Plus Pricing Shows the Method Is

Question 102

Multiple Choice

An evaluation of cost-plus pricing shows the method is:


A) unaffected by changes in the economic environment.
B) is totally market-oriented.
C) too dependent on market conditions to be used by inexperienced marketers.
D) a weak and unrealistic method of setting prices.
E) especially effective when there is a lot of competition.

Correct Answer:

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