Giorgio Armani is a famous fashion designer. His original designs sell for thousands of dollars. What kind of pricing strategy would you expect to be used at a hotel that is licensed to use the Armani brand and that will be decorated by the designer himself?

Question

Quizplus · Accepted Answer

Given the high value and exclusivity associated with the Giorgio Armani brand, a hotel licensed to use the Armani brand and decorated by the designer himself would likely use a pricing strategy that positions itself above the competition. This approach reflects the premium nature of the brand and the unique experience offered, justifying higher prices compared to competitors.

Giorgio Armani Is a Famous Fashion Designer