Pricing above the competition works only when the product is distinctive or when the seller has acquired prestige in its field.

Name: Pricing above the competition works only when the product is distinctive or when the seller has acquired prestige in its field.
Brand: Quizplus
Rating: 4.9 (50 reviews)

Question

Quizplus · Accepted Answer

Pricing above the competition can be effective when the product offers unique features, benefits, or brand prestige that justify the higher price to consumers, making them willing to pay more for perceived added value.

Pricing Above the Competition Works Only When the Product Is