The National Survival Training Center in Spokane, Washington, teaches people how to save themselves if they were ever taken hostage. Its promotional strategy uses the testimonies of previous customers who have successfully used the techniques they learned at the Spokane center. What type of promotional strategy is being used?

Question

Quizplus · Accepted Answer

Visualization is the correct promotional strategy being used here because it involves creating a mental image or scenario in the minds of potential customers, allowing them to see themselves benefiting from the service through the success stories of previous customers.

The National Survival Training Center in Spokane, Washington, Teaches People