When Matthew and Patricia returned to their hotel room after dinner, they found the bed turned down and a piece of Godiva chocolate laying on each pillow. The hotel was using the bed turndown and chocolate as a way to indicate the quality of service provided by the hotel. The hotel is using _____ in its promotional strategy.

Question

Quizplus · Accepted Answer

The hotel is using physical representation in its promotional strategy by providing tangible items (Godiva chocolate) and services (bed turndown) that represent the quality and type of service customers can expect, making the intangible aspects of their service more tangible and perceivable.

When Matthew and Patricia Returned to Their Hotel Room After