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The National Survival Training Center in Spokane, Washington, Teaches People

Question 76

Multiple Choice

The National Survival Training Center in Spokane, Washington, teaches people how to save themselves if they are ever kidnapped by terrorists. The training requires customers to experience a simulated hostage situation. The Spokane center's _____ are people like Bonnie Larsen, whose company sent her to work in the Middle East for six months.


A) target market
B) market analysis
C) market aggregation
D) product differentiation
E) marketing research

Correct Answer:

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