The National Survival Training Center in Spokane, Washington, teaches people how to save themselves if they are ever kidnapped by terrorists. The training requires customers to experience a simulated hostage situation. Its _____ strategy is based on occupation, geography, and benefits desired.

Question

Quizplus · Accepted Answer

The correct answer is segmentation because the strategy is tailored based on specific factors such as occupation, geography, and benefits desired, which are classic bases for market segmentation. This approach divides the broader market into subsets of consumers who have common needs and priorities.

The National Survival Training Center in Spokane, Washington, Teaches People