The strategies and tactics used in the marketing of goods frequently are not appropriate for services marketing.

Name: The strategies and tactics used in the marketing of goods frequently are not appropriate for services marketing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Services marketing often requires different strategies and tactics due to the intangible nature of services, the importance of the service process, and the direct interaction between service providers and customers.

The Strategies and Tactics Used in the Marketing of Goods