A pet-grooming center that adds to its product offering a boarding kennel for the convenience of vacationing pet owners is using a product line expansion strategy.

Question

Quizplus · Accepted Answer

Adding a boarding kennel to its existing pet-grooming services allows the center to offer more products/services under its current brand, which is a classic example of product line expansion.

A Pet-Grooming Center That Adds to Its Product Offering a Boarding