The Cattlemen's Beef Board--Has Developed a Logo and Tells Consumers

The Cattlemen's Beef Board--has developed a logo and tells consumers to "Look for the sign of a great meal." The logo is the word BEEF and the silhouette of a cow's head in a circle--around the exterior of the circle is written the words MARK OF QUALITY. Why did this organization go to the expense of developing this logo?

A) to create a producers' trademark
B) to differentiate its products from other producers
C) to initiate a multiple-brand strategy
D) to maintain quality control standards
E) to respond to branding requirements made by revisions of the Lanham Act