Ralston-Purina puts a checkerboard on all of the brands of cereals it manufactures. This is an example of _____ branding.

Name: Ralston-Purina puts a checkerboard on all of the brands of cereals it manufactures. This is an example of _____ branding.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Family branding is when a company uses one brand name for all its products in a product class. Ralston-Purina using a checkerboard on all of its cereal brands is an example of this, as it creates a family identity for its products.

Ralston-Purina Puts a Checkerboard on All of the Brands of Cereals