Procter & Gamble markets Zest, Safeguard, Camay, and Lava brand bar soaps. Zest is a "get-you-started in the morning" soap. Safeguard is marketed as a germ-fighter. Camay cleans without drying or injuring the skin. Lava is for tough cleaning jobs. This illustrates the use of:
A) a family branding strategy.
B) a market aggregation strategy.
C) a multiple-brand strategy.
D) mass marketing.
E) single-segment marketing.
Correct Answer:
Verified
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Q68: Another name for cobranding is:
A) family branding.
B)
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