Procter & Gamble markets Zest, Safeguard, Camay, and Lava brand bar soaps. Zest is a "get-you-started in the morning" soap. Safeguard is marketed as a germ-fighter. Camay cleans without drying or injuring the skin. Lava is for tough cleaning jobs. This multiple-brand strategy is used to:
A) increase P&G's market saturation.
B) simplify product distribution.
C) decrease total promotional expenses.
D) facilitate the expansion of a family brand.
E) support middlemen's brands.
Correct Answer:
Verified
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