When Introduced into the U

When introduced into the U.S., Hyundai automobiles sold well. When Hyundai introduced the Excel, sales continued to increase until customers learned that at about 40,000 miles, numerous mechanical problems appeared. Hyundai sales dropped dramatically. Even though more recent models are of much better quality, Hyundai is still trying to overcome its:

A) synergistic effect.
B) negative brand equity.
C) market saturation.
D) adverse family branding.
E) negative service mark.