Jack Daniels Distillery granted Romanoff International the right to use the Jack Daniels name on a bourbon-flavored mustard. This is an example of:

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Brand licensing is when a company (licensor) allows another company (licensee) to use its brand name, logo, or product characteristics in exchange for a fee or royalty. In this case, Jack Daniels Distillery (licensor) is allowing Romanoff International (licensee) to use the Jack Daniels name on a bourbon-flavored mustard, which is a classic example of brand licensing.

Jack Daniels Distillery Granted Romanoff International the Right to Use