A few years ago, Levi Strauss licensed Jeep to create and sell a special edition Levi's Jeep because:
A) licensing increases the probability of a product losing its trademark
B) the licensee provides all of the brand equity.
C) Levi's wanted to create greater brand equity for its product in the market targeted by Jeep.
D) licensed products can compete directly with private brands.
E) the licensee takes on the legal responsibilities of the licensor to protect the family brand image.
Correct Answer:
Verified
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