If you wear an orange shirt to The Home Depot, you will likely be approached by some customer and asked a how-to question. The color orange is closely linked with the home-do-it-yourself store and seeing that distinctive orange causes many consumers associate The Home Depot with repair projects they have at home. In this example, the color orange creates a:

Question

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The color orange creates a differential advantage because it is closely linked with The Home Depot and seeing that distinctive orange causes many consumers associate The Home Depot with repair projects they have at home.

If You Wear an Orange Shirt to the Home Depot