One of the Criticisms of Total Quality Management (TQM) Programs

One of the criticisms of total quality management (TQM) programs is:

A) the fact it has not improved financial performance as much as predicted.
B) the way it requires organizations to depend on the team approach to production.
C) the fact it is a continuous process instead of intermittent.
D) how difficult it is to motivate employees to achieve TQM standards.
E) how it is unnecessary to make upper management believe in the principle of quality.