The promotion of the use of Red Star Yeast on packages of Krusteaz bread machine mixes is an example of cobranding.

Question

Quizplus · Accepted Answer

Cobranding occurs when two brands collaborate on a product or promotion, and the promotion of Red Star Yeast on Krusteaz bread machine mixes packages is an example of this, as it involves two distinct brands (Red Star Yeast and Krusteaz) working together for mutual benefit.

The Promotion of the Use of Red Star Yeast on Packages