VISA is a fabric manufactured by Milliken. VISA's advertising claims that table linens made out of VISA fabric will "yield the best soil-release and lowest processing costs of any fabric in the business. They'll also last four to five times longer than cotton or blends." Milliken is using positioning _____ to market VISA fabric.
A) in relation to scientific test results
B) by marketing research
C) by product attribute
D) in relation to geographical location
E) on the basis of product life cycle
Correct Answer:
Verified
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